Hanwu Liquan 1974 Ọrụ Bụ isi: Ngwugwu Mmanya by Wen Liu and Jiabao Zou

Hanwu Liquan 1974 Ọrụ Bụ isi: Ngwugwu Mmanya by Wen Liu and Jiabao Zou is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

Hanwu Liquan 1974 Ọrụ Bụ isi: Ngwugwu Mmanya

by Wen Liu and Jiabao Zou

Client: Gansu Jiuquan Hanwu Liquor Co., Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Hanwu Liquan 1974 Ọrụ Bụ isi: Ngwugwu Mmanya

Ederede Akwụkwọ: Hanwu Liquan 1974 bụ atụmatụ ngwugwu maka usoro mmanya ndị China. A na-eji iko enyo frost nke a na-ahụ anya mee bọtịlụ ahụ, nke nwere ọkpụrụkpụ ọlaedo e sietụrụ, ebe mkpuchi na akara ya bụ nke a na-eji ígwè mee. Agba blu nke bọtịlụ ahụ sitere n'echiche nke nkume jed nke oge Alaeze Han. Agu abụọ, nke e mepụtara site na ụdị agu oge Alaeze Han, bụ isi ihe onyonyo ya. Ọdịdị na nhazi ya na-agbaso ụdị nkịtị nke oge a. Igbe ngwugwu ahụ dị 88 mm n'ogologo, 88 mm n'obosara, na 227.5 mm n'elu. Atụmatụ a na-egosipụta ọdịnala omenala China n'ụdị oge a.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Hanwu Liquan 1974 Ọrụ Bụ isi: Ngwugwu Mmanya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Hanwu Liquan 1974 Ọrụ Bụ isi: Ngwugwu Mmanya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Hanwu Liquan 1974 Ọrụ Bụ isi: Ngwugwu Mmanya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
Dimensions & Packaging: The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
Tags: Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
Production Technology: The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
Design Challenge: In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
Research: The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
Inspiration: Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
Project Duration: The project started in January 2019 and finished in December 2019 in Shenzhen.
Operation Flow: The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
Team Members: Designer: Wen Liu
Designer: Jiabao Zou
Designer: Weijie Kang
Image Credits: Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019