Yuyuan Road Baijiu Ọrụ Bụ Isi: Ngwugwu Mmanya Ọkụ by Wen Liu and Xuedan Diao

Yuyuan Road Baijiu Ọrụ Bụ Isi: Ngwugwu Mmanya Ọkụ by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

Yuyuan Road Baijiu Ọrụ Bụ Isi: Ngwugwu Mmanya Ọkụ

by Wen Liu and Xuedan Diao

Client: Zhiyu Department (Shanghai) co. Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Yuyuan Road Baijiu Ọrụ Bụ Isi: Ngwugwu Mmanya Ọkụ

Ederede Akwụkwọ: Yuyuan Road Baijiu bụ nhazi ngwugwu maka mmanya ọkụ China nke a na-emepụta n'obodo Maotai, Guizhou province. Nhazi a sitere n'echiche nke Yuyuan Road, otu okporo ámá mgbe ochie dị na Shanghai, na n'ụlọ bụ isi dị n'okporo ámá ahụ. Akara ahụ (logo) na-egosi otu akụkụ nke Paramount, ụlọ a ma ama nke bụkwa akara omenala dị na Shanghai. A na-eji rọba a chọlitere emeghachi arụ igbe mpụta, karama ahụ bụ ihe ụrọ (ceramic) e ji ọcha ọlaedo (gold spray paint) chọọ ya mma, ihe mkpuchi ya bụkwa rọba. Igbe ahụ dị milimita 100 site na 100 ruo na 290. Nhazi ngwugwu a bu ebumnuche izi omenala Shanghai nye ndị na-azụ ahịa.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Yuyuan Road Baijiu Ọrụ Bụ Isi: Ngwugwu Mmanya Ọkụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Yuyuan Road Baijiu Ọrụ Bụ Isi: Ngwugwu Mmanya Ọkụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Yuyuan Road Baijiu Ọrụ Bụ Isi: Ngwugwu Mmanya Ọkụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Dimensions & Packaging: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Tags: Shanghai, Yuyuan Road, History, Street, Building
Production Technology: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Design Challenge: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Research: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspiration: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Project Duration: The project started in November 2018 and finished in September 2019 in Shenzhen.
Operation Flow: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Team Members: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Image Credits: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019