Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.
ỌlaedoNgwungwu· 2020
Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design
Client: Bloom GmbH Nürnberg
Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category
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The Design
About Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design
N'oge ochie, ndị na-eme biya biya na-ahapụ ụlọ biya biya ha ihe karịrị narị afọ isii n'okpuru nnukwu ụlọ Nuremberg. Na-asọpụrụ akụkọ ihe mere eme, nkwakọ ngwaahịa nke "AEcht Nuernberger Kellerbier" na-ewe ezigbo anya azụ n'oge. Akara biya biya na-egosi ihe osise aka nke nnukwu ụlọ ahụ na-anọdụ na nkume na gbọmgbọm osisi n'ime ụlọ okpuru ulo, nke ejiri mkpụrụ akwụkwọ ụdị ụdị mkpụrụ vaịn. Akara akara ahụ na akara ụghalaahịa nke "St. Mauritius" na akara mkpuchi ọla kọpa nwere ọla kọpa na-egosipụta ọrụ aka na ntụkwasị obi.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaedo
Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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