Vitartissimi Natural Fragrance Ọrụ Isi: Ngwugwu Kandụl by Suzhou SoFeng Culture Media Co., Ltd.

Vitartissimi Natural Fragrance Ọrụ Isi: Ngwugwu Kandụl by Suzhou SoFeng Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2020

Vitartissimi Natural Fragrance Ọrụ Isi: Ngwugwu Kandụl

by Suzhou SoFeng Culture Media Co., Ltd.

Client: Vitartissimi

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About Vitartissimi Natural Fragrance Ọrụ Isi: Ngwugwu Kandụl

Ederede Akwụkwọ: Vitartissimi Natural Fragrance bụ ngwugwu e mepụtara maka usoro kandụl mmanụ isi ụtọ sitere n'aka eke. Nhazi a jikọtara igbe ọcha na eriri agba n'etiti afọ (belly band). Igbe ahụ enweghị ihe ọ bụla e biri ede na ya, kama naanị akara ngosi (logo) na okwu nkwupụta e mere ka ọ pụta ìhè n'elu ya (embossed), ebe ozi niile gbasara ngwaahịa dị n'eriri agba ahụ. Elu ọcha efu nke igbe a na-enye ohere ka e jiri igbe ahụ chekwaa ihe n'ụlọ mgbe agwụchara kandụl ahụ, nke na-belata mwepụ ihe efu. E ji akwụkwọ enyere ikike (certified paper) mepụta ya, e jirikwa usoro nhazi ọkụ (hot stamping) mezuo ya. Ụdịdị igbe ahụ dị mkpụmkpụ (cubic form) nwere ọtụtụ nha nke milimita 82 ka ọ dị ogologo, milimita 82 ka ọ dị obosara, na milimita 100 ka ọ dị elu, nke na-eme ka ohere zuru oke n'oge mbupu ngwaahịa.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Vitartissimi Natural Fragrance Ọrụ Isi: Ngwugwu Kandụl meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Vitartissimi Natural Fragrance Ọrụ Isi: Ngwugwu Kandụl ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Vitartissimi Natural Fragrance Ọrụ Isi: Ngwugwu Kandụl maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Thinking about the recycling, the packaging is in simple form. The box is without any prints but the uncolored logo and slogan, for reusing the box to do storage. We chose high quality materials which conform to FSC, to promote its social responsibility.
The fragrance is a very personal perception for different audience, so we remain the packaging in white color to make more space to imagine, and it will give softly impact by sense of smell after a smooth vision and touching.
Dimensions & Packaging: Dimensions:Width 82mm x Depth 82mm x Height 100mm
Techincal:Bronzing Process
Tags: Package, Aromatherapy, Candle, Nature, Life
Production Technology: A packaging with “no color”, will give a impact when they show in a store, they are different from the others which are covered by so much prints or colors. The no color papers are cheaper than color papers in equal quality. With simple structure, it will realize its function of packaging as directive as possible. It’s easy to do transport, cubes help to save space and not easy to be flattened when they will be packed togather.
Design Challenge: The design is conbined with a white box and a bellyband. The whole packaging is in white color, mostly used holi stamping and gold stamping. Follow the thinking of “less is more”，and with the branding idea， we remain the packaging in white color to make more space for imagination, and it will give softly impact by sense of smell after a smooth vision and touching.
Research: The box is designed uncolored logo and slogan in embossing, all the information of product are printed and pressed in bellyband, for reusing the box to do storage later. We are thinking more about the quality of this box, and make it not only like a packaging, but also a product, which could be used at home with simple aesthetics，it will make less waste and in order to lead the clients to use less of plastic boxes.
Inspiration: VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle.
Project Duration: The project started in April 2019 in Florence, Italy and finished in December 2019 in Suzhou, China.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of VITARTISSIMI Natural Fragrance: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd. 2019
Team Members: Lu Jiayi, Art Director
Sha Feng, Creative Director
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019