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Mau Ọrụ Isi: Mkpuchi Sente by Moe Nakagawa

Mau Ọrụ Isi: Mkpuchi Sente by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.


ỌlaọchaNgwungwu· 2020

Mau Ọrụ Isi: Mkpuchi Sente

by Moe Nakagawa

Client: Moe Nakagawa

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

Colors

The Design

About Mau Ọrụ Isi: Mkpuchi Sente

Mau bụ nhazi mkpuchi maka sente e ji wax mee nke sitere n'omenala ndị Japan. Aha ahụ bụ Mau pụtara ịgba egwu ka a na-ese n'elu mmiri, isiokwu ya bụ ịdị nro na ịdị mfe. A na-etinye sente ahụ n'ime tube akwụkwọ e ji washi mee, akwụkwọ omenala ndị Japan. Otu mkpịsị watercolor n'elu washi na-egosipụta agwa dị nro nke ísì ahụ. Sente e ji wax mee nwere obere mmiri, ya mere enwere ike iji naanị akwụkwọ mepụta mkpuchi ahụ, na-enweghị plastik. Ísì dị nro ahụ bụ maka ndị na-ahụ na sente sitere na mmanya na-esi ike nke ukwuu.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Mau Ọrụ Isi: Mkpuchi Sente meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Mau Ọrụ Isi: Mkpuchi Sente ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Mau Ọrụ Isi: Mkpuchi Sente bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
Dimensions & Packaging
Product: Φ14 mm x Height 77mm
Tags
perfume, package, packaging design, Japan, washi, waxed perfume
Production Technology
A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
Design Challenge
It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
Research
Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
Inspiration
The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Project Duration
2016-2019
Operation Flow
Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
Team Members
Art Direction & Design: Moe Nakagawa
Image Credits
Moe Nakagawa(all)

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