Bronz Ngwungwu · 2020
Enkindle Ọrụ Bụ́isi: Igbe Chọkọletị
by Ion Avram
- Ihe Nrite A' Design Award nke Bronz 2020 in Ngwungwu
- CLIENT: Ion Avram
- Estimated Number of Design Views: 15,383
- Verification code 609B144F53 · Verify this award
Colors
About Enkindle Ọrụ Bụ́isi: Igbe Chọkọletị
Ederede Akwụkwọ: Enkindle bụ igbe chọkọletị e mere maka obere tabụlet chọkọletịojii n'ụdị ụtọ abụọ, chili na lemọn na ose. Nhazi a na-ejikọta igbe abụọ, bụ́ ndị na-eje ozi dịka mkpuchi kaadị pop-up. Ozugbo e ghewapụrụ ya, kaadị ahụ na-egosipụta akụkọ e sere n'ihe atụ n'ime nkebi ihe atọ gbara ọkpụrụkpụ. Nkebi ihe dị n'akụkụ ime na-egosi obere tabụlet ndị ahụ, e wupụtara ha ka ha yie ugwu mgbawa (volcano) maka ụtọ chili, yikwa ọlaedo akụkụ n'ime akpa akụ maka ụtọ lemọn na ose. Ihe ntụaka a na-echetara mgbe gara aga, mgbe ahịhịa nsi na-erughị mmadụ dị oke ọnụahịa dịka ọlaedo. E jiri kaadịbọọdụ mee igbe a, a pụkwara idobe ya mgbe echiri chọkọletị ahụ.
About the Ihe Nrite A' Design Award nke Bronz
Enkindle Ọrụ Bụ́isi: Igbe Chọkọletị meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Enkindle Ọrụ Bụ́isi: Igbe Chọkọletị ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Enkindle Ọrụ Bụ́isi: Igbe Chọkọletị na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Press Kit
- Unique Properties
- The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
- Dimensions & Packaging
- 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
- Tags
- enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
- Production Technology
- The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
- Design Challenge
- The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
- Research
- We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
- Inspiration
- The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
- Project Duration
- The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
- Operation Flow
- The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
- Image Credits
- Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
