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Jinsha Sauce Liquor Ọrụ Isi: Ngwugwu Mmanya by Xiaoma Hu

Jinsha Sauce Liquor Ọrụ Isi: Ngwugwu Mmanya by Xiaoma Hu is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.


ỌlaọchaNgwungwu· 2021

Jinsha Sauce Liquor Ọrụ Isi: Ngwugwu Mmanya

by Xiaoma Hu

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Jinsha Sauce Liquor Ọrụ Isi: Ngwugwu Mmanya

Mmanya Sauce Jinsha bụ nhazi ngwugwu emere maka otu ụlọ ọrụ mmanya China. Nhazi a na-egosipụta mmalite akụkọ ihe mere eme, ọnọdụ mpaghara na ịdịmma nke ngwaahịa site na ihe osise. A na-ejikọta nkà ọ̀gọ̀ ochie na ebe mmepụta pụrụ iche ma gosipụta ha n'ụdị nkà eserese aja ụlọ nke Usoro Ndị Eze Han. Ihu igbe ahụ bụ ihe na-adịghị apụta ìhè ma na-echetara eserese inki na mmiri China. A gụnyekwara ụkpụrụ nke ndị obodo pere mpe na Guizhou. Mgbe emeghere igbe ahụ, ihe osise ahụ na-agbasapụ dị ka mpịakọta foto.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Jinsha Sauce Liquor Ọrụ Isi: Ngwugwu Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Jinsha Sauce Liquor Ọrụ Isi: Ngwugwu Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Jinsha Sauce Liquor Ọrụ Isi: Ngwugwu Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The packaging idea fully demonstrated the brand's historical origins, geographic background and quality characteristics. Through an expression of illustrations, the brand's ancient brewing skills and unique geographical location are combined, and displayed in the Han Dynasty mural art style thousands of years ago. The front of the box is abstract and full of Chinese ink and wash mood. Strengthened the brand's sense of quality and added art.
Inspiration
The packaging also incorporates Guizhou's unique ethnic minority patterns and other elements. When the box is opened, it looks like an unfolding picture scroll, conveying the brand's profound traditional Chinese cultural connotation.

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