Oulevi Packaging Design Ngwugwu Biya by Zhangyong Hou

Oulevi Packaging Design Ngwugwu Biya by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2021

Oulevi Packaging Design Ngwugwu Biya

by Zhangyong Hou

Client: Oulevi

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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The Design

About Oulevi Packaging Design Ngwugwu Biya

Oulevi bụ nhazi ngwugwu maka biya a na-akwadebeghị. Ihe e ji ebu ya bụ mkpọkọ stainless steel nke ọdịnaya ya bụ otu lita, nke akụkụ ya kwụ ọtọ dị mm 274 n'ogologo na mm 193 n'ịdị elu. Foto e biri ebi na-egosipụta ọdịdị iko biya. Ihe ngosi ndị dị n'elu na-egosi ebe ihe eji arụ ya si abịa, ndị bụ balị si Australia, ihe na-eme ka ọ gbaa mgbagwoju anya (yeast) si n'ebe ugwu Europe, na hops si North America. Akara iko ahụ na-enyere ndị ahịa aka ịmata ụdị (brand) ahụ site n'ebe dị anya. Ebumnuche nhazi a bụ iji gosipụta akụkọ ngwaahịa ahụ nke ọma n'elu shelf.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Oulevi Packaging Design Ngwugwu Biya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Oulevi Packaging Design Ngwugwu Biya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Oulevi Packaging Design Ngwugwu Biya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou