Mi Temple of Heaven Builder Packaging Ngwaahịa Mbudata maka Ihe Egwuregwu Blocks Ọrụ by Yang Zhang

Mi Temple of Heaven Builder Packaging Ngwaahịa Mbudata maka Ihe Egwuregwu Blocks Ọrụ by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2021

Mi Temple of Heaven Builder Packaging Ngwaahịa Mbudata maka Ihe Egwuregwu Blocks Ọrụ

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

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The Design

About Mi Temple of Heaven Builder Packaging Ngwaahịa Mbudata maka Ihe Egwuregwu Blocks Ọrụ

Ngwugwu Mi Temple of Heaven Builder bụ ngwugwu akwụkwọ maka ihe egwuregwu ụmụaka nke a na-ewu ewu, nke a na-akpọ blocks. Elu ngwugwu ahụ na-egosipụta Hall of Prayer for Good Harvest site na eserese ahịrị dị nro, ebe ọtọ ihe eserese na-egosi ohere ọcha buru ibu na-eme ka onyonyo ahụ dịrị jụụ. Nhazi ngwugwu a jikọtara ngosi na mbudata n'otu igbe. Imepe mkpuchi elu na-egosi ọnụ ụzọ e biri ebi nke na-egosipụta akụkọ ihe mere eme nke nzukọ osisi ọdịnala ndị Chinese, yana ndepụta akụkụ niile dị n'azụ ya. N'azụ ọnụ ụzọ ahụ, akpa blocks ndị ahụ ka a hazi n'ọtụtụ ọkwa. Enwere ike wepụta nhazi ime igbe ahụ ma jiri ya mee igbe nchekwa ọzọ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Mi Temple of Heaven Builder Packaging Ngwaahịa Mbudata maka Ihe Egwuregwu Blocks Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Mi Temple of Heaven Builder Packaging Ngwaahịa Mbudata maka Ihe Egwuregwu Blocks Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Mi Temple of Heaven Builder Packaging Ngwaahịa Mbudata maka Ihe Egwuregwu Blocks Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
Dimensions & Packaging: Packaging Size: 403x301x155mm
Tags: Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
Research: The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
Inspiration: Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
Project Duration: The project started in March 2020 and finished in May 2020 in Beijing, China
Operation Flow: The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao