Mi Transformers Optimus Prime Packaging Ọrụ Bụ Isi: Mkpọ Ihe Egwuregwu Ihe Owuwu Nkuku by Yang Zhang

Mi Transformers Optimus Prime Packaging Ọrụ Bụ Isi: Mkpọ Ihe Egwuregwu Ihe Owuwu Nkuku by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2021

Mi Transformers Optimus Prime Packaging Ọrụ Bụ Isi: Mkpọ Ihe Egwuregwu Ihe Owuwu Nkuku

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

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The Design

About Mi Transformers Optimus Prime Packaging Ọrụ Bụ Isi: Mkpọ Ihe Egwuregwu Ihe Owuwu Nkuku

Ederede Akwụkwọ: Mkpọ Mi Transformers Optimus Prime bụ mkpọ akwụkwọ e mere maka ihe egwuregwu nkuku e ji ewu ihe. Ihu igbe ahụ na-egosi ngwaahịa a chịkọtara ọnụ, nke mere na ọdịdị ya na akụkụ ndị na-akụ akụ pụtara ìhè nye ndị na-azụ ya. Ụdị dị mfe na nhazi agba ya na-egosipụta agwa ihe egwuregwu ahụ. E jikọtara ọrụ ngosipụta na nke mkpọchi n'otu usoro. Mkpuchi elu na-emeghe iji gosi akpa nkuku ndị e doziri n'ọnọdụ. Igbe ala na-emeghe n'akụkụ abụọ ma ghọọ igbe nchekwa dị iche iche. Enwere ike ịhazi akụkụ ndị dị iche iche dabere n'ụdị ha, a na-agbanwekwa igbe ahụ maka nchekwa kwa ụbọchị.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Mi Transformers Optimus Prime Packaging Ọrụ Bụ Isi: Mkpọ Ihe Egwuregwu Ihe Owuwu Nkuku meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Mi Transformers Optimus Prime Packaging Ọrụ Bụ Isi: Mkpọ Ihe Egwuregwu Ihe Owuwu Nkuku ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Mi Transformers Optimus Prime Packaging Ọrụ Bụ Isi: Mkpọ Ihe Egwuregwu Ihe Owuwu Nkuku maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao