Birds and Coffee Nkwakọ Ngwaahịa by Kristina Pacesaite

Birds and Coffee Nkwakọ Ngwaahịa by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2021

Birds and Coffee Nkwakọ Ngwaahịa

by Kristina Pacesaite

Client: Kavos gurmanai

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Birds and Coffee Nkwakọ Ngwaahịa

Ngwaahịa ọ bụla kwesịrị nkwakọ ngwaahịa ziri ezi. Site n'ịmepụta nkwakọ ngwaahịa a, onye nrụpụta nyeere ụlọ ọrụ kọfị kọfị na-aga nke ọma aka iru ndị ọhụrụ na-eji kọfị dị mma akpọrọ ihe ma na-eche banyere mmalite ya. Site n'iwepụta ọdịdị ọhụrụ nke nkwakọ ngwaahịa ahụ, onye nrụpụta na-agbalị ịkwalite uru kọfị ejiri aka mee nke sitere na kọntinent ọ bụla. Mkpebi iji ihe atụ nnụnụ nke obodo ọ bụla dabere na ọdịdị ha mara mma yanakwa aka ejiri mee mmetụta ha na-enye ngwaahịa ikpeazụ. Akwụkwọ kraft na agba aja aja gbara ọchịchịrị nke ihe atụ ndị a na-arụkwa otu nzube ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Birds and Coffee Nkwakọ Ngwaahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Birds and Coffee Nkwakọ Ngwaahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Birds and Coffee Nkwakọ Ngwaahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite