The Mask That Ate The Virus Nchọ Ọdịnala: Ihe Mkpuchi Ihu na-Ekpochapụ Nje by Birger Linke

The Mask That Ate The Virus Nchọ Ọdịnala: Ihe Mkpuchi Ihu na-Ekpochapụ Nje by Birger Linke is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2021

The Mask That Ate The Virus Nchọ Ọdịnala: Ihe Mkpuchi Ihu na-Ekpochapụ Nje

by Birger Linke

Client: Birger Linke Design

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

23,839

Verified Award Winner

Verify Award Status for #107497

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mask That Ate The Virus Nchọ Ọdịnala: Ihe Mkpuchi Ihu na-Ekpochapụ Nje

Ụlọ ọrụ biotech nke Switzerland bụ Livinguard rụpụtara akwa maka ihe mkpuchi ihu a na-ejigharị eji eme ihe nke na-egbochi ma na-ekpochapụ nje bacteria, fungi, na nje ndị ọzọ (gụnyere Covid 19) mgbe ha metụrụ ya aka. E mere ka echiche a bịa ná ndụ site na mkpuchi ya: Ihe mkpuchi ihu a na-abịa n'ime ngwugwu dị ọcha. Otu iberibe plastik e jikọtara na ya na-eme ka ihe na-emegharị onwe ya – mgbe a na-akpali ya elu na ala – ihe ọsịsị nke nje na-egosipụta nje a na-eri eri n'usoro a, na-agbakwụnye ntụrụ ndụ dị mkpa nke ukwuu n'ụbọchị ndị na-agwụ ike. Iji zere ngwakọ nke ihe mkpuchi ihu n'etiti ndị ezinụlọ, ya mere na-ebutekwa mmetọ n'etiti onwe ha, klipụ ndozi nwere agba dị iche iche na-abịa n'ime ihe mkpuchi dị iche iche iji hazie ihe mkpuchi ihu nke ọ bụla.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

The Mask That Ate The Virus Nchọ Ọdịnala: Ihe Mkpuchi Ihu na-Ekpochapụ Nje meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na The Mask That Ate The Virus Nchọ Ọdịnala: Ihe Mkpuchi Ihu na-Ekpochapụ Nje ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. The Mask That Ate The Virus Nchọ Ọdịnala: Ihe Mkpuchi Ihu na-Ekpochapụ Nje bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography