Fairy Fox Nlekọta Akpụkpọ Ahụ by Antonia Skaraki - A.S. Advertising is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.
ỌlaọchaNgwungwu· 2021
Fairy Fox Nlekọta Akpụkpọ Ahụ
by Antonia Skaraki - A.S. Advertising
Client: Fairy Fox
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category
Verified Award Winner
Verify Award Status for #107898The Design
About Fairy Fox Nlekọta Akpụkpọ Ahụ
Nnọọ n'ije njem na-atọ ụtọ gaa n'echiche okike. Nwee ahụmịhe nke ihe omimi gbara ngwaahịa nlekọta akpụkpọ ahụ ndị a gburugburu. Nhazi a na-egosipụta njikọ dị n'etiti Nne Okike na ụmụ ya, ebe ihe ndị dị oke mma na-enye mmetụta metụ aka yana echiche na-adịgide adịgide. Nnyocha oke asọmpi na nnyocha usoro ọnọdụ dugara na nchọpụta oghere ohere dabara n'ọhụụ na atụmatụ ndị ahịa, nke dugara na ngwugwu ọhụrụ dị ọgbara, dị obere ma nwee ekpo ọkụ.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Fairy Fox Nlekọta Akpụkpọ Ahụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Fairy Fox Nlekọta Akpụkpọ Ahụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Fairy Fox Nlekọta Akpụkpọ Ahụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
- Dimensions & Packaging
- PVC labels on all the packages.
15x12cm
14,5x8,8cm - Tags
- baby, care, child, cream, fairy, fox, product, health, skincare
- Production Technology
- Environmentally friendly. Plastic containers with PVC labels.
- Design Challenge
- The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
- Research
- A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
- Inspiration
- Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
- Project Duration
- The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
- Operation Flow
- The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- Team Members
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou - Image Credits
- Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017
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