Cera Una Volta Akara Mmanya by Giovanni Murgia is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.
ỌlaedoNgwungwu· 2021
Cera Una Volta Akara Mmanya
Client: Cantine Chessa
Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category
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The Design
About Cera Una Volta Akara Mmanya
Cera Una Volta (Ozugbo N'otu oge) abụghị naanị mmanya kamakwa ọ na-amali n'oge gara aga. A mụrụ ya site na nrọ nke ịmepụta obere oenological jewel site n'iji nkuzi nke ndị nna ochie na usoro ịme mmanya nke oge gara aga. Echiche nke echiche okike nke mmanya na-ekwu, na ịdị mfe nke akụkọ ifo hyperbole nke ọma na-anọchi anya ihe atụ dị na label, akụkọ banyere ọmụmụ nke mmanya a na nke onye mepụtara ya. Ụdị a họọrọ bụ ụma kpachara anya akụkọ ifo, iji nye mmanya na-emetụ n'ahụ nke dị iche na ụdị nke Vermentino.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaedo
Cera Una Volta Akara Mmanya meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Cera Una Volta Akara Mmanya ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Cera Una Volta Akara Mmanya na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
- Dimensions & Packaging
- Label: 13,5x8,8 cm
Box: 32x27x10 cm - Tags
- wine, packaging, illustration, label design
- Production Technology
- Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening. - Design Challenge
- The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine. - Research
- The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
- Inspiration
- The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
- Project Duration
- The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
- Operation Flow
- The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
- Team Members
- Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering - Image Credits
- 3D Render: Bruno Haver
Photography: Giovanni Murgia
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