Haci Bekir Halva Nkwakọ Ngwaahịa by Polin Kuyumciyan

Haci Bekir Halva Nkwakọ Ngwaahịa by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2021

Haci Bekir Halva Nkwakọ Ngwaahịa

by Polin Kuyumciyan

Client: Haci Bekir

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

11,957

Verified Award Winner

Verify Award Status for #109346

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Haci Bekir Halva Nkwakọ Ngwaahịa

Haci Bekir bụ otu n'ime ụdị kacha ochie n'ụwa ma nwee nnukwu ihe nketa. Ọ bụ ezie na aha ika ahụ na-ejikọta ya na ịdị mma na afọ ojuju ngwaahịa, ọ na-esiri ike maka ụdị ochie ochie ahụ ịrịọ ọgbọ ọhụrụ. Site na mmụba na-ewu ewu nke halva na usoro nri Turkey, ika ahụ chọrọ irite uru na ya ma melite nkwakọ ngwaahịa halva ya. Ụdị dị mfe mana anya na-adọrọ adọrọ na agba nke atụmatụ ọhụrụ ahụ na-enyere Haci Bekir aka ịgbasa iru ha na njirimara ika. Ụdị nhazi na agba na-esite n'ike mmụọ nsọ atọ halva na textures.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Haci Bekir Halva Nkwakọ Ngwaahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Haci Bekir Halva Nkwakọ Ngwaahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Haci Bekir Halva Nkwakọ Ngwaahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Dimensions & Packaging: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Tags: packaging, box, design, patterns, food
Production Technology: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Design Challenge: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Research: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspiration: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Project Duration: The project started in December 2019 and finished in February 2020, in Istanbul.
Operation Flow: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Image Credits: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.