Cascahuin Karama Tequila by Humberto Garcia

Cascahuin Karama Tequila by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2021

Cascahuin Karama Tequila

by Humberto Garcia

Client: Tequila Cascahuín

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Cascahuin Karama Tequila

Cascahuin bụ karama e mere maka tequila. E gbanwere ọnụ, mgbaaka na olu karama ahụ ka usoro mmechi ya jiri ihe mmechi corki na-arụ ọrụ. E tinyere akara ngosi ngwaahịa ahụ n'ụdị dị elu n'olu karama ahụ, nke na-enye ngwugwu ahụ akara pụrụ iche. A na-emepụta arịa iko site n'ịfụ ya n'ime ihe mkpuchi, iji iko sodium-calcium dị ka isi ihe. E ji akụkụ corki eke ahọpụtara mee ihe mmechi ahụ nke e ji pigmenti akwụkwọ nri kwesịrị ekwesị tinye mmiri agba. Karama ahụ ruru milimita 70 site na 70 site na 260. Nhazi ahụ nwetara mmụọ nsọ site n'ọrụ aka nke oge tupu ndị Spain abịa, ihe eji arụ ọrụ na ịgụ kpakpando.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Cascahuin Karama Tequila meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Cascahuin Karama Tequila ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Cascahuin Karama Tequila bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Dimensions & Packaging: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Tags: design, product design, graphic design, art direction, tequila, bottle, visual design
Production Technology: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Design Challenge: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Research: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspiration: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Project Duration: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Team Members: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Image Credits: All photos: Irving Jimenez & Humberto Vanhuten