Dream of the Blue M6 Plus Nkwakọ Baijiu by Huashuang Liu and Jingzhang Xiao

Dream of the Blue M6 Plus Nkwakọ Baijiu by Huashuang Liu and Jingzhang Xiao is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2021

Dream of the Blue M6 Plus Nkwakọ Baijiu

by Huashuang Liu and Jingzhang Xiao

Client: Jiangsu Yanghe Distillery Co., Ltd

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dream of the Blue M6 Plus Nkwakọ Baijiu

Nrọ nke Blue M6 Plus na-anabata atụmatụ okomoko nke na-egosipụta ihe ịchọ mma ọgbara ọhụrụ. Kalama na-acha anụnụ anụnụ na akara ọla edo nwere ihe ịchọ mma ntapu na-egosi okomoko dị ala ma na-ewepụta ụtọ mba ụwa. Ọ na-ewe "Dream Drop" dị ka mmalite nke imepụta ihe, na-eji karama dobe mmiri na mkpuchi kristal dị ka akara nhazi. Ọdịdị ahụ bụ ihe okike na ntụgharị dị nro site n'elu ruo ala. Site na teknụzụ ọhụrụ na ihe ndị ọzọ dị elu nke ihe onwunwe, àgwà ahụ abawanyela nke ukwuu. Nhazi ahụ na-ejikọta nhazi, agba, nkà na ọrụ ergonomic.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Dream of the Blue M6 Plus Nkwakọ Baijiu meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Dream of the Blue M6 Plus Nkwakọ Baijiu ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Dream of the Blue M6 Plus Nkwakọ Baijiu bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dream of the Blue M6 Plus has become a representative image of Chinese Baijiu. With the growth of consumption and economic globalization, the design of this Baijiu seeks to breakthroughs a traditional style of Chinese Baijiu. The concept of it is about high-end, valuable, stylish, and practical. The design transfers the idea of the product has a good Baijiu body with a large volume through developing a technological design and aesthetic side.
Dimensions & Packaging: Bottle:103 mm x 103 mm x 307.3 mm
Box:154 mm x 118 mm x 345 mm
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: 1.Cover: The general structure adopts a implosion anti-counterfeiting system; and top of the cover is peacock blue, which also adopts electroplating、gold stamping and tracing technology. The neck of cover is a combination process of electroplating、screen printing and gloss oil.
2. Bottle: Increased capacity compared the old one. It also adopts blue and gold as the design of color matching. For spraying technology, the original translucent blue upgrade to opaque matte pearl blue.
3.Box: The paper adopts a holographic anti-counterfeiting technology and platinum embossing technology, also combined with screen printing and embossing process; The fixing mode of the inside bottle changes to an anti-sliding bottom slot and ribbon fixation on the top of bottle.
Design Challenge: Focusing on high-end, valuable, stylish, and practical features, this product has been achieved several breakthroughs, such as image design、intelligent anti-counterfeiting, application of new structures and processes, and quality improvement. From "Yanghe Blue, Dream Drops, high-end quality, 550ml unique capacity, intelligent anti-counterfeiting, new patented technology" and other aspects, support the brand to create product uniqueness and differentiation.
Research: This product meets people's needs for more refined and high-end daily necessities, also M6 Plus has become a partner of China's aerospace industry. It helps the development of aerospace and serves the society by holding several public welfare activities. Consumers' recognition of product quality, brand, packaging and other aspects, combined with Yanghe's continuous development, bring about the sustainable development of products.
Inspiration: The main color of the product is blue, which continues the unique "blue culture" of Yanghe. The gold matching design is the finishing touch, creating a rich visual hierarchy. The bottle shape continues to follow the original creative concept of "Dream Drop". The structure is very beautiful and the transition is smooth from top to bottom. The design integrates modeling, color, craftsmanship, and ergonomic function, also focusing on the user's experience, the overall visual effect.
Project Duration: The project started in Novermber 2018 in Nanjing,Jiangsu and finished in November 2019, Nanjing, Jiangsu.
Operation Flow: This product combines intelligent anti-counterfeiting, strengthened layer by layer from outside to inside. Adopting four-in-one anti-counterfeiting Baijiu box and anti-counterfeiting cover, which are the most advanced technology in the industry. It can achieve a stronger blow to counterfeit production and sales from the front end, safeguard brand rights and interests, and make users more assured. At the same time, the high-end appearance and deep connotation of M6 Plus expresses customer's status and taste.
Team Members: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Jingzhang Xiao
Image Credits: Image #1: Photographer Huashuang Liu, Dream of the Blue M6+, 2020.
Image #1: Illustrator Xueqian Zhang, Dream of the Blue M6+, 2020.
Image #1: Creator Jingzhang Xiao, Dream of the Blue M6+, 2020.