Display Of Guilin Scenery Ngwakọta Ihe Ncha Ezé by LongSheng Zhong

Display Of Guilin Scenery Ngwakọta Ihe Ncha Ezé by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2021

Display Of Guilin Scenery Ngwakọta Ihe Ncha Ezé

by LongSheng Zhong

Client: Guilin Sanjin Group Co., Ltd.

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Display Of Guilin Scenery Ngwakọta Ihe Ncha Ezé

Ngosipụta nke Ọdịdị Guilin bụ ngwakọta ihe ncha ezé e mepụtara maka otu ụdị mmemme dabere na Guilin, China. E gosiri ọdịdị mpaghara abụọ, bụ́ Osimiri Li na ubi ohu Longsheng, n'ụdị eserese ọdịnala ndị China iji gosi ebe ngwaahịa a si na ya na ọdịdị ya nkịtị. Igbe mpụta ahụ e ji 350 giram nke kadibọọdụ ọcha rụọ, e nyere ya ihe machie na-egbuji egbuji na ihe machie na-egbochi ìhè ultraviolet nke a na-ahụ anya. Ohere ahụ (tube) jikọtara plastik na aluminum n'usoro. Kama itinye anya nakwa n'ọrụ ya, imewe a wuru njikọ anya a ma ama nke ọdịdị ndị ọtụtụ ndị na-azụ ahịa maara.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Display Of Guilin Scenery Ngwakọta Ihe Ncha Ezé meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Display Of Guilin Scenery Ngwakọta Ihe Ncha Ezé ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Display Of Guilin Scenery Ngwakọta Ihe Ncha Ezé maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Dimensions & Packaging: Outer box,45mm*35mm*190mm
tube,94mm*146mm
Tags: Emotional resonance, uniqueness, product origin, Guilin scenery
Production Technology: Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
Design Challenge: Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Research: Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiration: The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
Project Duration: April 22, 2020 to May 12, 2020.
Operation Flow: Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.