Super Leg Ọrụ Bụ Isi: Ngwugwu Nri Ntakịrị by Chen Wang

Super Leg Ọrụ Bụ Isi: Ngwugwu Nri Ntakịrị by Chen Wang is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2021

Super Leg Ọrụ Bụ Isi: Ngwugwu Nri Ntakịrị

by Chen Wang

Client: Three Squirrels

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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The Design

About Super Leg Ọrụ Bụ Isi: Ngwugwu Nri Ntakịrị

Ederede Akwụkwọ: Super Leg bụ ngwugwu nri ntakịrị e mepụtara maka otu ụda ahịa nri ndị China. Ngwugwu ahụ na-egosi ihe ngosipụta ụda ahịa ahụ, otu squirrel a na-akpọ Xiaojian, ka o dinara n'elu otu ukwu ọkụkọ buru ibu na-eri nri ya na-ekpori ndụ mgbe akwa ya jidere n'elu shelf. Foto a e sere sitere na echiche n'otu ihe onyonyo cartoon nke oke na-ezuru chiiz ma otu pusi jide ya. Akụkụ ukwu ọkụkọ ahụ nke dị ka a dọwara eze bụ windo, nke mere na anụ dị n'ime ya na-apụta ìhè. Nhazi a jikọtara ihe ngosipụta ahụ na ngwaahịa ahụ ma nyere aka ime ka ngwugwu ahụ pụta ìhè n'etiti ngwaahịa ndị ọzọ yiri ya dị na shelf.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Super Leg Ọrụ Bụ Isi: Ngwugwu Nri Ntakịrị meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Super Leg Ọrụ Bụ Isi: Ngwugwu Nri Ntakịrị ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Super Leg Ọrụ Bụ Isi: Ngwugwu Nri Ntakịrị maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release