Renata-A Ọrụ Bụ Isi: Mkpuchi Shampoo by Hsiao Che Hou

Renata-A Ọrụ Bụ Isi: Mkpuchi Shampoo by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2021

Renata-A Ọrụ Bụ Isi: Mkpuchi Shampoo

by Hsiao Che Hou

Client: Renata

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Renata-A Ọrụ Bụ Isi: Mkpuchi Shampoo

Renata-A bụ karama shampoo emere maka otu ụlọ ọrụ na-elekọta ntutu isi. E ji ihe sitere na ndụ mepụta ahụ karama ahụ, nke sitere na osisi tii tụfuru nke a nakọtara site n'aka ndị ọrụ ubi tii na Taiwan. Ihe a na-anọchi anya pasent 40 nke rọba petrochemical ma na-enye aka belata ọtụ carbon. Karama a na-adịgide adịgide dịka arịa rọba nkịtị, enwere ike ịmaliteghachi ya, ọ naghịkwa ahapụ ihe na-egbu egbu n'ime ala mgbe a kpọchara ya ọkụ. Mkpuchi a na-ejide shampoo emere site na mmiri ahịhịa ọgwụ Chinese, nhazi ya na-egosipụta isiokwu nke ịmaliteghachi.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Renata-A Ọrụ Bụ Isi: Mkpuchi Shampoo meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Renata-A Ọrụ Bụ Isi: Mkpuchi Shampoo ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Renata-A Ọrụ Bụ Isi: Mkpuchi Shampoo bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU