Liu Fangling Ngwugwu Radish Ejiji by Pufine Advertising Ltd. Co.

Liu Fangling Ngwugwu Radish Ejiji by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2021

Liu Fangling Ngwugwu Radish Ejiji

by Pufine Advertising Ltd. Co.

Client: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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The Design

About Liu Fangling Ngwugwu Radish Ejiji

Liu Fangling bụ nhazi ngwugwu igbe onyinye maka radish ejiji. E sere igbe dị n'èzí ihe osise nke nne na nwa na-akụ radish n'ugwu, akụkọ na-ejikọta ngwaahịa ahụ na ndị mmadụ na-emepụta ya. Igbe dị n'ime ka a kpụrụ akpụ n'ụdị radish, na-echetara mmadụ oge a hopụtara radish n'ala. E ji akwụkwọ mee ngwugwu dị n'èzí, ya mere enwere ike ịnakọta ya ọzọ ma ọ na-ere ure n'ụzọ eke. A na-emechi akụkụ ọ bụla n'ime kọntena aluminum fọil dị mfe nke dị ọcha ma dị mfe iburu. Mgbe ejiri ya arụ ọrụ gasịrị, igbe e mere n'ụdị radish nwere ike ijide obere ihe ndị ọzọ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Liu Fangling Ngwugwu Radish Ejiji meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Liu Fangling Ngwugwu Radish Ejiji ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Liu Fangling Ngwugwu Radish Ejiji maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Dimensions & Packaging: 100 mlx6 pot; Outer box size: 350X140X65mm
Tags: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Production Technology: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Design Challenge: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Research: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inspiration: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Project Duration: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Operation Flow: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Team Members: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai