Tanaka 1789 X Chartier Sake Blend 001 Ọrụ Isi: Nkwakọba Karama Sake by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.
ỌlaọchaNgwungwu· 2021
Tanaka 1789 X Chartier Sake Blend 001 Ọrụ Isi: Nkwakọba Karama Sake
Client: Tanaka 1789 X Chartier
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category
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The Design
About Tanaka 1789 X Chartier Sake Blend 001 Ọrụ Isi: Nkwakọba Karama Sake
Tanaka 1789 X Chartier Sake Blend 001 bụ nkwakọba maka usoro ngwakọta sake. Akara ya nwere ụkpụrụ grid ojii na ojii nke sitere n'ọdịdị mgbidi nke Ụlọ Ọ̀ṅụ Ihe Ọ̀ṅụ Tanaka, ihe atụ nke ụkpụrụ ụlọ Kura sitere n'oge Edo. A na-ebi grid ahụ dị ka varnish gburugburu karama ma dozie ya n'usoro nke hexagon, ihe nnọchianya nke sayensị isisi. A na-eji ojii na ọcha eme ihe n'ihi na akara aha abụọ ahụ na-egosipụta agba ndị a, e wepụtakwara karama ojii maka sake dị mma nke ukwuu. Ejikọtara aha abụọ ahụ n'ụkpụrụ obe site na mkpụrụedemede A ekekọrọ.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Tanaka 1789 X Chartier Sake Blend 001 Ọrụ Isi: Nkwakọba Karama Sake meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Tanaka 1789 X Chartier Sake Blend 001 Ọrụ Isi: Nkwakọba Karama Sake ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Tanaka 1789 X Chartier Sake Blend 001 Ọrụ Isi: Nkwakọba Karama Sake bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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