XQ New Year Gift Box Ọrụ Bụ Isi: Ngwungwu Igbe Onyinye by Shaofeng Pan

XQ New Year Gift Box Ọrụ Bụ Isi: Ngwungwu Igbe Onyinye by Shaofeng Pan is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2021

XQ New Year Gift Box Ọrụ Bụ Isi: Ngwungwu Igbe Onyinye

by Shaofeng Pan

Client: Xiamen Ruibo Haoyi brand consulting Co., Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About XQ New Year Gift Box Ọrụ Bụ Isi: Ngwungwu Igbe Onyinye

Ederede Akwụkwọ: XQ New Year Gift Box bụ nhazi ngwungwu emere maka ntinye onyinye ememme. E mere igbe a n'afọ 2019, bụ́ afọ ezi dịka kalenda ọnwa ndị China si dị. E ji uhie mee ihe n'ime igbe ahụ, ejiri ọla edo mee ihe n'èzí ya. N'etiti igbe ahụ, e nwere ụdịdị okirikiri nke mkpụrụ okwu abụọ, ite ọdụm, okoko lotus, azụ carp na ọkọlị agha kpụziri, jikọtara ya na mkpụrụ kpakpando iri na abụọ. Igbe onyinye a nwere anụ ezi e ji ọla edo machie, akwụkwọ ndụmọdụ njem, mkpụrụ ego ncheta, kalenda, yana mkpịsị akwụkwọ e ji ọla edo machie. Usoro emere ya gụnyere ịmapụta ihe n'ụzọ atọ (three-dimensional embossing), plastik mmiri (drip plastic) na ịchụ ọla edo (bronzing).

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

XQ New Year Gift Box Ọrụ Bụ Isi: Ngwungwu Igbe Onyinye meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na XQ New Year Gift Box Ọrụ Bụ Isi: Ngwungwu Igbe Onyinye ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. XQ New Year Gift Box Ọrụ Bụ Isi: Ngwungwu Igbe Onyinye na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.
Production Technology: By use of a variety of production techniques, such as three-dimensional bump, drip plastic, bronzing, etc, the packaging design of XQ gift box becomes more detailed and delicate.
Inspiration: The newly designed XQ IP images are ox, tiger and pig, three Chinese favourite mascots respectively symbolize XQ not fear strong enemies, brave, good at fighting and cherish fans. XQ- Honor of King Club is a famous e-sports club of KPL (King Pro League). Honor of King is a mobile game that has largest population of users in the world, KPL not only gets great attention but will guide the professional development of China’s e-sports. As a member, XQ club is the one of KPL's top team based on team performance, competitors influence and fans interaction.

Read the Press Release