Amarico Ọrụ Bụ Isi: Ngwugwu Aperitif nke Radoslav Dostal

Ihe emepụtara bụ Amarico Ọrụ Bụ Isi: Ngwugwu Aperitif nke Radoslav Dostal bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2021

Amarico Ọrụ Bụ Isi: Ngwugwu Aperitif

nke Radoslav Dostal

Onye Ahịa: Amàrico

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #114557

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Amarico Ọrụ Bụ Isi: Ngwugwu Aperitif

Ederede Akwụkwọ: Amarico bụ nhazi akara na ngwugwu emere maka aperitif Ịtali. Nhazi a na-eji ihe atụ osisi iji gosipụta ihe ndị na-esi ísì ọma, mgbagwoju anya na eddi eddi nke ihe ọṅụṅụ ahụ. E jiri kreyọn dijitalụ see ihe osise ndị a, ma hazie ahịhịa dị iche iche n'ụdị enyo nke ihe nkiri ịchọ mma kpaliri. Mkpụrụ akwụkwọ ọgbara ọhụrụ e ji aka mee sonyeere ihe onyonyo ahụ. Otu akara na-ekechi karama ahụ ma jikọta akara ngosi na ederede a mere ka ọ pụta ìhè site na eserese ọla edo nke ahịhịa. Karama ahụ dị milimita 70 site na 70 site na 240.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Amarico Ọrụ Bụ Isi: Ngwugwu Aperitif meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Amarico Ọrụ Bụ Isi: Ngwugwu Aperitif ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Amarico Ọrụ Bụ Isi: Ngwugwu Aperitif bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Nha & Mkpuchi: 70 mm x 70 mm x 240 mm
Mkpado: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Teknụzụ Mmepụta: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Ịma Aka Imepụta: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Nchọpụta: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Mkpali: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Oge Ọrụ: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Usoro Ọrụ: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Patentị: n/a
Ndị Otu: Radoslav Dostal, Tomas Nedved, Jan Blazek
Asụsụ Foto: Photographer: Julius Filip