The Rice of Friendship Ọrụ Bụ Isi: Ngwugwu Igbe Onyinye by Xiaoning You

The Rice of Friendship Ọrụ Bụ Isi: Ngwugwu Igbe Onyinye by Xiaoning You is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2021

The Rice of Friendship Ọrụ Bụ Isi: Ngwugwu Igbe Onyinye

by Xiaoning You

Client: Zhimao Rice

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About The Rice of Friendship Ọrụ Bụ Isi: Ngwugwu Igbe Onyinye

Ederede Akwụkwọ: Osikapa nke Enyi na Enyi bụ nhazi ngwugwu onyinye maka osikapa Wuchang sitere na Heilongjiang, China. Igbe dị n'èzí na-ejide kilogram atọ nke osikapa, kewaa ya n'ime obere igbe isii, nke ọ bụla dị gram narị ise, ka ọ dịrị mfe ichekwa igbe ndị a na-emeghebeghị. Magnet ndị ezoro ezo dị n'oghere gafere n'igbe na n'ihe mkpuchi ya na-akpakọrịta wee kpuchie ya, nke na-egbochi imepe ya na mberede ma na-egbochi ọ karakpu iji nchebe mbufe. Ihe osise e biri na ya na-egosi mmadụ abụọ e kewapụrụ site n'ugwu na osimiri, ha na-eji omenala ndị China na-ekelerịta ibe ha. Ụdị eserese a na-echetara mmadụ eserese ala ndịda ndịda oge ochie nke China, ma na-egosipụta enyi na enyi.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

The Rice of Friendship Ọrụ Bụ Isi: Ngwugwu Igbe Onyinye meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na The Rice of Friendship Ọrụ Bụ Isi: Ngwugwu Igbe Onyinye ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. The Rice of Friendship Ọrụ Bụ Isi: Ngwugwu Igbe Onyinye na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
Dimensions & Packaging: Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store.
Tags: Wuchang City, rice, package,
Production Technology: Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing.
Design Challenge: Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.
Research: In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
Inspiration: Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
Project Duration: The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
Operation Flow: The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.
Patents: Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op
Team Members: Designer: Xiaoning You
Copywriter: Haiqi Wang
Image Credits: Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.