Pure Ọrụ Bụ Isi: Mbudo Ngwaahịa by Ouzhu Huang and Qinjie Lu

Pure Ọrụ Bụ Isi: Mbudo Ngwaahịa by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2021

Pure Ọrụ Bụ Isi: Mbudo Ngwaahịa

by Ouzhu Huang and Qinjie Lu

Client: Shenzhen Laika Technology Co., Ltd.

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About Pure Ọrụ Bụ Isi: Mbudo Ngwaahịa

Ederede Akwụkwọ: Pure bụ nhazi mbudo maka isi mmiri anụ ụlọ. Anụnụ na ọcha bụ isi agba ya, ebe anụnụ na-anọchite anya mmiri, ọcha na-anọchite anya ịdị ọcha. E bipụtara oyiyi akụkụ ise nke ngwaahịa ahụ n'ụzọ dị mbelata abụọ n'elu igbe ahụ, ka ndị na-azụ ya wee hụ ọdịdị doro anya nke ihe dị n'ime ya, ebe otu usoro ihe osise ahụ na-arụkwa ọrụ dị ka ihe ịchọ mma. Agba anụnụ na-agbanwe agbanwe na-egosi mmiri dị ọcha na-asọ asọ. Igbe ahụ dị milimita 300 site na 210 ruo na 220 n'obosara, e jikwa akwụkwọ mkpuchi bọọdụ (clay coated news back board) mee ya, jikọtara ya na ivory board, matte film, pearl cotton na akwụkwọ nka.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Pure Ọrụ Bụ Isi: Mbudo Ngwaahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Pure Ọrụ Bụ Isi: Mbudo Ngwaahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Pure Ọrụ Bụ Isi: Mbudo Ngwaahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Dimensions & Packaging: 300 mm x 210 mm x 220 mm
Tags: Pet Product, Water, Pure, Packaging, Blue, White
Production Technology: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
Design Challenge: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
Research: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Inspiration: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
Project Duration: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
Operation Flow: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
Team Members: Ouzhu Huang
Qinjie Lu
Yonjie Fang
Image Credits: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020