Jincaitou Primary Function: Nkwakọba Baijiu by Yiyang Liu

Jincaitou Primary Function: Nkwakọba Baijiu by Yiyang Liu is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2021

Jincaitou Primary Function: Nkwakọba Baijiu

by Yiyang Liu

Client: Gui Brewery Co., Ltd.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jincaitou Primary Function: Nkwakọba Baijiu

Jincaitou bụ imewe nkwakọba maka usoro mmanya baijiu ndị China. E ji ihe ọ̀gwụ nri kwesịrị ekwesị mepụta okpu ya, ma ụkpụrụ ya jikọtara mbipụta decal nke oge a na usoro enamel ọdịnala. Ihu nkwakọba a na-egosi ọdụm na-agba egwu, jade ruyi na magpie, ụkpụrụ atọ ndị ejikọtara na ọ̀gọ mmụọ ọma na omenala ndị China. Azụ ya na-egosi ihe ndị a sere maka usoro imepụta mmanya, site na inye nri na isi nri ruo na gbaa uto na inyupụta. Nkwakọba a ka 105 site na 105 site na 260 milimita ma na-eji ụzọ mmepụta nke oge a na-eme ka ọnụ ahịa dị ala.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Jincaitou Primary Function: Nkwakọba Baijiu meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Jincaitou Primary Function: Nkwakọba Baijiu ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Jincaitou Primary Function: Nkwakọba Baijiu bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Dimensions & Packaging: Width 105mm x Depth 105mm x Height 260mm
Tags: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Production Technology: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Design Challenge: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Research: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Inspiration: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Project Duration: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Operation Flow: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Team Members: Yiyang Liu