Surplus Year After Year Mkpochi Ngwaahịa by Bo Yang

Surplus Year After Year Mkpochi Ngwaahịa by Bo Yang is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2021

Surplus Year After Year Mkpochi Ngwaahịa

by Bo Yang

Client: Beijing Bofly Design Co.,LTD

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Surplus Year After Year Mkpochi Ngwaahịa

Ọ bụ nhazi mkpochi mmanya ọgwụ China. Ugbu a, mkpochi ngwaahịa Baijiu gabigara ókè bụ nnukwu imefụ ihe, ma na-akpata mmebi gburugburu ebe obibi. N'ihi ya, nhazi igbe ahụ na tray dị n'ime ya na-eji akụrụngwa mbụ nchekwa gburugburu dị ọnụ ala nke nwere ike ire ere. E sere ụkpụrụ mmiri na-asọ na-acha anụnụ anụnụ site na brọshị odide ọdịnala ndị China. Azụ̀ ọla edo abụọ na-egwuri egwu na-arịgoro n'elu n'ime nhazi ebili mmiri kwụ ọtọ e kapịrị akpị. Ọ bụ njikọta zuru okè nke omenala ọdịnala na nhazi nka.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Surplus Year After Year Mkpochi Ngwaahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Surplus Year After Year Mkpochi Ngwaahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Surplus Year After Year Mkpochi Ngwaahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
Dimensions & Packaging: Box 315×170×95mm, Bottle 255×65mm
Tags: Environmental protection, Green, Innovative, Fashionable, Modern Chinese style
Production Technology: The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body.

The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials.
Design Challenge: How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.
Inspiration: The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.
Project Duration: The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.
Operation Flow: When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.