BonBonne Nuit Ọrụ Bụ Isi: Ngwugwu Swiiti by Ka Wai Tsun

BonBonne Nuit Ọrụ Bụ Isi: Ngwugwu Swiiti by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2021

BonBonne Nuit Ọrụ Bụ Isi: Ngwugwu Swiiti

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About BonBonne Nuit Ọrụ Bụ Isi: Ngwugwu Swiiti

Ederede Akwụkwọ: BonBonne Nuit bụ usoro nhazi ngwugwu maka swiiti. Aha ahụ jikọtara okwu French abụọ, bon bon, nke pụtara swiiti, na bonne nuit, nke pụtara ndabụ ọma. Echiche a na-akpọ ndị ahịa ka ha detu ire nrọ ha nke onwe ha na-achịkwa. Ngwugwu ndị a na-eji ụdị ngwakọta na-akpakọba ihe ndị dị iche iche nke sürréalisme. Ebe ọ bụ na nrọ a na-achịkwa nwere ike ịchịkwa ya, akụkọ dị n'elu ngwugwu ọ bụla na-egosi ọchịchọ nke ọtụtụ ndị mmadụ nwere ike inwe. E bulitere aha ngwaahịa echiche ndị a iji kpalite ihe ndị a na-eche n'echiche mmadụ. Usoro a gụnyere obere akpa atọ, obere igbe okirikiri atọ, na igbe akụkụ anọ nwere aka njide abụọ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

BonBonne Nuit Ọrụ Bụ Isi: Ngwugwu Swiiti meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na BonBonne Nuit Ọrụ Bụ Isi: Ngwugwu Swiiti ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ BonBonne Nuit Ọrụ Bụ Isi: Ngwugwu Swiiti maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.