Evervess Soda Water Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ by PepsiCo Design and Innovation

Evervess Soda Water Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2021

Evervess Soda Water Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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The Design

About Evervess Soda Water Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ

Ihe Odide: Evervess Soda Water bụ nhazi ngwugwu maka ụdị mmiri soda na tonic ndị nwere gas. Akara ahụ na-eburu ihe fọrọ nke nta ka ọ bụrụ afọ iri asatọ nke usoro na akụkọ ihe mere eme, ma e mere ka njirimara anya ya dịrị ọhụrụ maka mmalite jikọtara ọnụ na ahịa ndị China. Nhazi mbụ yiri ihe dị arọ ma na-egosipụta ọdịmma ọma nnọọ, ya mere e mere ka ngwugwu ahụ dị mfe iji gosipụta ịdị mfe na ndị mmiri na-egbukepụ egbukepụ na-enye ume ọhụrụ. Obere ihe osise dị nfe nke na-eji agba oji na teal na-egosi isi mmiri, nke bụ akara nke ike, ume ọhụrụ, na mmalite ọhụrụ. Enwere ike gwakọta ihe ọṅụṅụ ndị a na kọktel ma ọ bụ ṅụọ ha naanị ha.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Evervess Soda Water Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Evervess Soda Water Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Evervess Soda Water Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release