Lays Heartwork Ọrụ Bụ Isi: Mkpọsa Mgbasa Ozi by PepsiCo Design and Innovation

Lays Heartwork Ọrụ Bụ Isi: Mkpọsa Mgbasa Ozi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

ỌlaọchaMgbasa Ozi Azụmaahịa· 2021

Lays Heartwork Ọrụ Bụ Isi: Mkpọsa Mgbasa Ozi

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Mgbasa Ozi Azụmaahịa Category

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Colors

The Design

About Lays Heartwork Ọrụ Bụ Isi: Mkpọsa Mgbasa Ozi

Ihe Odide: Lays Heartwork bụ mkpọsa mgbasa ozi e mepụtara maka akara Lays n'oge ọrịa Covid-19. Mkpọsa a na-ekele ndị na-arụ ọrụ n'azụ n'ime usoro uru Lays, gụnyere ndị ọrụ ubi, ndị ọrụ ụlọ ọrụ mmepụta ihe, ndị na-anya gwongworo, ndị na-ere ahịa na ndị na-ebunye ngwaahịa. A na-ejikọta agba na-egbuke egbuke na nke ndụ na ozi ekele kwụ ọtọ n'ofe nhazi ngwugwu ahụ. Ngwugwu ọ bụla na-aghọ ihe ncheta maka ndị ọrụ obodo a na-adịghịkarị ekele ha ihu na ihu. Ebumnuche ya bụ igosi na ọrụ dị otú ahụ nke ụbọchị abụghị naanị ọrụ siri ike, ọ bụ ọrụ obi.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Lays Heartwork Ọrụ Bụ Isi: Mkpọsa Mgbasa Ozi meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Lays Heartwork Ọrụ Bụ Isi: Mkpọsa Mgbasa Ozi ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Lays Heartwork Ọrụ Bụ Isi: Mkpọsa Mgbasa Ozi bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
Inspiration: To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Team Members: PepsiCo Design & Innovation

Read the Press Release