Adrenaline Space Primary Function: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ̀ Na-enye Ike by PepsiCo Design and Innovation

Adrenaline Space Primary Function: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ̀ Na-enye Ike by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2021

Adrenaline Space Primary Function: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ̀ Na-enye Ike

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Adrenaline Space Primary Function: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ̀ Na-enye Ike

Adrenaline Space bụ nhazi ngwugwu e mere naanị obere ọnụọgụ maka ihe ọ̀ṅụ̀ṅụ̀ na-enye ike a na-ere na Rọshịa. Nhazi a na-eme ememe maka nchọpụta mbara igwe ma na-akwado ọnọdụ akara aha ahụ nke na-agba ndị na-azụ ahịa ume ịgafe oke onwe ha. Otu ụyọkọ kpakpando ọlaedo na-egbuke egbuke ka e debere n'elu ala anụnụ anụnụ miri emi, na-emepụta ọkpụkpọ òkù anya nke iru ebe dị elu ọhụrụ. Ngwugwu ahụ na-akọwakwa mgbakwunye nke ihe mmiri osisi ma na-egosipụta ihe ndị dị na ya na uru nke caffeine, vitamin na taurine. E mepụtara echiche a na nzaghachi maka ajụjụ onye ahịa na-ere ahịa.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Adrenaline Space Primary Function: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ̀ Na-enye Ike meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Adrenaline Space Primary Function: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ̀ Na-enye Ike ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Adrenaline Space Primary Function: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ̀ Na-enye Ike bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
Tags: Packaging, Beverage
Inspiration: The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
Team Members: PepsiCo Design & Innovation

Read the Press Release