Xixia King Mmanya by Bo Yang is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2021

Xixia King Mmanya

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner
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Colors

The Design

About Xixia King Mmanya

Ọ bụ nhazi nkwakọba ngwaahịa nke mmanya. Ụdị akara mmanya ahụ dị ka ọkpụkpụ osisi oak. Akụkụ ahụ na-acha ọla edo dị ka mmanya ji nwayọọ nwayọọ na-asọda n'ọkpụkpụ ahụ n'ime ụdị iko n'ụzọ nwere amamihe. Mgbe ị na-ejide karama mmanya ahụ, ọ dị ka ị na-ejide iko ọla edo n'aka gị. Usoro ihe ndị ahụ nwere udidi concave na convex dị n'akara ahụ sitere na eserese nkume. Ụdị mkpụrụedemede nke akara ngosi Xixia King ka e mere n'ụdị mkpụrụedemede ochie Xixia, nke nwere njiri mara omenala mpaghara siri ike.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Xixia King Mmanya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Xixia King Mmanya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Xixia King Mmanya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
Dimensions & Packaging: Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
Tags: Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
Production Technology: The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
Design Challenge: How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
Inspiration: The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
Project Duration: The project started in January 2020 in Beijing and finished in March 2020 in Beijing.

Read the Press Release