Pepsi New Year 2020 Nkwakọba Ihe Ọṅụṅụ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.
ỌlaedoNgwungwu· 2021
Pepsi New Year 2020 Nkwakọba Ihe Ọṅụṅụ
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category
- 34,941
- Verified Award Winner
- Verify Award Status for #118921
The Design
About Pepsi New Year 2020 Nkwakọba Ihe Ọṅụṅụ
Pepsi New Year 2020 bụ usoro nke mkpọ ihe ọṅụṅụ ndị e mepụtara maka oge Afọ Ọhụrụ na Russia, nke a mepụtara n'ọnụọgụ pere mpe. Mkpọ ọ bụla nwere ụdị mkpụrụedemede a haziri kpọmkwem yana ozi dị mkpirikpi nke e si n'omenala obodo, njakịrị na ọdịnala nweta. Ozi ndị a nwere ụda nkeonwe, ya mere ndị na-azụ ihe nwere ike ịhọrọ nke dabara ha nke ọma. Otu hashtag usoro a na-ekekọrịta, nke pụtara were Pepsi ma ọ bụrụ, na-akpọ mmekọrịta òkù na mgbasa ozi ọha. Ụzọ nhazi a na-agbanwe agbanwe na-enye ohere ka e mezie echiche a maka ahịa obodo ndị ọzọ, na-agbasawanye ma na-eme ka emume Afọ Ọhụrụ bụrụ nke onwe.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaedo
Pepsi New Year 2020 Nkwakọba Ihe Ọṅụṅụ meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Pepsi New Year 2020 Nkwakọba Ihe Ọṅụṅụ ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Pepsi New Year 2020 Nkwakọba Ihe Ọṅụṅụ na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
- Team Members
- PepsiCo Design & Innovation
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
