Constellation Ngwugwu Ọkụ Mgbanye by Sunhwa Lee and Wenyuan Chen

Constellation Ngwugwu Ọkụ Mgbanye by Sunhwa Lee and Wenyuan Chen is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.

ỌlaedoNgwungwu· 2021

Constellation Ngwugwu Ọkụ Mgbanye

by Sunhwa Lee and Wenyuan Chen

Client: Zippo (China) Outdoor Products Co., Ltd.

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category

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The Design

About Constellation Ngwugwu Ọkụ Mgbanye

Constellation bụ atụmatụ ngwugwu nke edepụtara n'ọnụọgụ nwere oke maka ọkụ mgbanye ndị a na-achịkọta. Ngwugwu a na-enwu ọkụ site na obere ntụpọ ndị dị n'elu ya, a pụkwara ịgbanye ọkụ ndị ahụ otu otu iji mepụta akara kpakpando zodiac dị iche iche. Na njedebe nke ihe ngosi ahụ, ọkụ ndị ahụ na-enwu ma na-anyụ nwayọọ nwayọọ. A na-enwe ike ịchaji mmetụta ọkụ a site na eriri USB, ọ na-adịkwa awa iri na abụọ mgbe a chajiri ya nke ọma. Ọkụ mgbanye ndị ahụ na-ejide n'ime ngwugwu ime site na magnet, ya mere e nwere ike iji igbe ahụ mee ihe dịka ihe ngosi. Otu mkpara triangle zoro ezo na-agbapụta n'azụ iji mee ka ngwugwu ahụ kwụrụ ọtọ. Akwụkwọ bụ isi ihe e ji rụọ ya.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Constellation Ngwugwu Ọkụ Mgbanye meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Constellation Ngwugwu Ọkụ Mgbanye ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Constellation Ngwugwu Ọkụ Mgbanye na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Dimensions & Packaging: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Tags: Zippo, lighter, packaging, packaging design, innovative, inspiring
Production Technology: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Design Challenge: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Research: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inspiration: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Project Duration: The project started in April 2020 and launched in February 2021 in China.
Operation Flow: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patents: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Team Members: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen