Alienergy Energy Drink Ọrụ Bụ Isi: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ̀ Ike by Genki Forest

Alienergy Energy Drink Ọrụ Bụ Isi: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ̀ Ike by Genki Forest is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2021

Alienergy Energy Drink Ọrụ Bụ Isi: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ̀ Ike

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Alienergy Energy Drink Ọrụ Bụ Isi: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ̀ Ike

Alienergy bụ ngwugwu maka ihe ọ̀ṅụ̀ṅụ̀ ike na-enweghị shuga. Nhazi a na-eji mkpọ aluminium dị warara nke bara 58 mm n'obosara, 58 mm n'omimi na 142 mm n'ịdị elu, na-ejide 330 ml. A họọrọ aluminium n'ihi na enwere ike ịtụgharị ya ọzọ ma jiri ya mee ihe ọzọ n'ụzọ dị irè. Otu onyinyo alien, nke a sere dị ka mgbatị nke akara aha ụlọ ọrụ, mepụtara nkiri isi ma na-emegharị ya n'ofe ahịrị ngwaahịa niile. Otu usoro agba dị ọcha, ahịrị kwụ ọtọ, ọdịdị geometric na ihe ndozi metallic na-enye mkpọ ahụ ọnụnọ shelf siri ike. Usoro ọkwa ozi na-egosipụta usoro na-enweghị shuga.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Alienergy Energy Drink Ọrụ Bụ Isi: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ̀ Ike meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Alienergy Energy Drink Ọrụ Bụ Isi: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ̀ Ike ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Alienergy Energy Drink Ọrụ Bụ Isi: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ̀ Ike bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Dimensions & Packaging: Width 58mm x Depth 58mm x Height 142mm
Tags: Branding, Packaging, Can, 3D, Energy drink
Production Technology: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Design Challenge: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Research: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Project Duration: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Operation Flow: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Patents: Label Patent:202030509836.0 , 2020, China.
Team Members: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Image Credits: Creator: Gang Wang