4Vita Herbs Ngwungwu Ihe Ọṅụṅụ Sitere N'Ahịhịa by Maria Stylianaki

4Vita Herbs Ngwungwu Ihe Ọṅụṅụ Sitere N'Ahịhịa by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2021

4Vita Herbs Ngwungwu Ihe Ọṅụṅụ Sitere N'Ahịhịa

by Maria Stylianaki

Client: Deep Blue Design

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About 4Vita Herbs Ngwungwu Ihe Ọṅụṅụ Sitere N'Ahịhịa

4Vita Herbs bụ atụmatụ ngwungwu maka ụdị ahịhịa dị iche iche a na-eji akwado ihe ọṅụṅụ. Ngwungwu ọ bụla nwere eserese, ma ọmarịcha nhazi agba na-ejikọta eserese ndị a n'ime otu njirimara anya nke usoro a. Agba ndị na-egbuke egbuke sitere n'echiche banyere agba ndị dị n'ubi ahịhịa ma dị iche na agba ndị dị larịị nke a na-ahụkarị n'ọdịdị ngwaahịa ndị yiri nke a. E dobere ederede na-akọwa ihe n'ihu ngwungwu kama n'azụ ya, ka e nwee ike ịgụ ozi ndị bara uru na isi ozi ọzọ ngwa ngwa. Ngwungwu ahụ bụ akpa doy nke rọba nwere ziipụ nke na-eme ka ahịhịa ndị ahụ dịgide ọhụrụ mgbe e mepere ya na mbụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

4Vita Herbs Ngwungwu Ihe Ọṅụṅụ Sitere N'Ahịhịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na 4Vita Herbs Ngwungwu Ihe Ọṅụṅụ Sitere N'Ahịhịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. 4Vita Herbs Ngwungwu Ihe Ọṅụṅụ Sitere N'Ahịhịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge: The most complicated part was to understand the differences and benefits of all herbs.
Research: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.