Platinum Ngwungwu · 2021
Yamamotoyama Ngwugwu Tii Rebranded
- Ihe Nrite A' Design Award nke Platinum 2021 in Ngwungwu
- CLIENT: Nosigner
- Estimated Number of Design Views: 198,796
- Verification code 1383A3EBDB · Verify this award
Colors
About Yamamotoyama Ngwugwu Tii Rebranded
Yamamotoyama bụ otu n'ime ndị ahịa tii kacha ochie na guzosie ike na Japan. Ọ bụ onye mbụ ere Green tii taa. Site n'echiche nke Laghachi na mmalite nke Edo, NOSIGNER emezigharịla ngwugwu ndị ahụ iji mee ka omenala tii omenala dị ndụ ma nyefee ya n'ọdịnihu. Iji mee ka ha bụrụ ọgbara ọhụrụ ka ha na-ejigide ịma mma nke ika ogologo akụkọ ihe mere eme, NOSIGNER zoro aka na agba ọdịnala na nhazi nke akwụkwọ mpịakọta ndị ahụ nwere obere crests mbụ nke Yamamotoyama na ụdị calligraphy nke Edo.
About the Ihe Nrite A' Design Award nke Platinum
Yamamotoyama Ngwugwu Tii Rebranded meriri A' Design Award nke Platinum, nnabata dị oke ugwu e nyere design ndị bụ n'ezie pụrụ iche, mara mma ma dị ebube. Ndị meriri na Platinum bụ ihe ịtụnanya nke imepụta, ihe akaebe nke oke ntụgharị uche imepụta ihe, ma na-egosi ikike ọrụ na ọgụgụ isi na-enweghị ntụnyere nke ndị designer ha. A na-atụ anya na design ndị a ga-abụ ọrụ kacha mara amara nke na-akọwa ịma mma nke oge, na-enye aka na ọdịmma obodo ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Yamamotoyama Ngwugwu Tii Rebranded na-egosi ọkwa ịdị mma karịrị oke ma n'enweghị obi abụọ na-eme ka ụwa bụrụ ebe ka mma site na àgwà ya bara uru na dị oke ọnụ ahịa. Yamamotoyama Ngwugwu Tii Rebranded bụ ọrụ meriri A' Design Award nke Platinum nke na-akpali ọchịchọ, na-akpali, na-eme ka obi ụtọ jupụta ma na-akpali oke ọṅụ.
Press Kit
- Unique Properties
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Inspiration
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Image Credits
- Photography: Sato Kunihiko
