Ọlaedo Ngwungwu · 2021
Mminni Ngwugwu Mmanya Na-egbu Egbu
by Wen Liu, Qiumin Chen and Weijie Kang
- Ihe Nrite A' Design Award nke Ọlaedo 2021 in Ngwungwu
- CLIENT: Changyu
- Estimated Number of Design Views: 33,479
- Verification code BC1E0D6B54 · Verify this award
Colors
About Mminni Ngwugwu Mmanya Na-egbu Egbu
Mminni bụ atụmatụ nkwakọba ngwaahịa maka brandy emere maka ndị na-azụ ahịa na-eto eto. Ngwungwu a nwere mmanya ntọala, mmanya agwakọtara na otu ngwá ọrụ ngwakọta, ka e nwee ike ịkwadebe ụtọ nke onwe onye na-azụghị ngwaahịa ọzọ. Mkpụrụedemede X na-anọchi anya ihe a na-amaghị na ohere ndị ghere oghe, a na-ejikwa agba ewepụ ngwaahịa a n'ọdịdị ọdịnala nke brandy. E ji enyo mee karama ndị ahụ site n'usoro ọkụ ịchọ mma, e jikwa ụdị rọba mee igbe ahụ. Ngwungwu a tụrụ milimita 198.8 site na 122.8 site na 122.8.
About the Ihe Nrite A' Design Award nke Ọlaedo
Mminni Ngwugwu Mmanya Na-egbu Egbu meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Mminni Ngwugwu Mmanya Na-egbu Egbu ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Mminni Ngwugwu Mmanya Na-egbu Egbu na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
- Dimensions & Packaging
- Width 198.8mm* Depth 122.8mm* Height 122.8mm
- Tags
- X-lab, unknown, exploration, fashion, interaction, mixing
- Production Technology
- The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
- Design Challenge
- The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
- Research
- Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
- Inspiration
- Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
- Project Duration
- 2020.02~2020.05 Shenzhen, China
- Operation Flow
- Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
