Lidugaoliang Baijiu Ngwakọta Ihe Ọṅụṅụ Na-egbu Egbu by Wen Liu, HenHong Yang and Weijie Kang

Lidugaoliang Baijiu Ngwakọta Ihe Ọṅụṅụ Na-egbu Egbu by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2021

Lidugaoliang Baijiu Ngwakọta Ihe Ọṅụṅụ Na-egbu Egbu

by Wen Liu, HenHong Yang and Weijie Kang

Client: Jiangxi Lidu Liquor Industry Co.ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Lidugaoliang Baijiu Ngwakọta Ihe Ọṅụṅụ Na-egbu Egbu

Lidugaoliang Baijiu bụ nhazi ngwakọta maka mmanya a na-esite na China wepụta. Karama a nwere ọdịdị dị nro nke gbara agbagba, e sikwa na ya mee ihe oyiyi nke sorghum n'elu ya. Okpu ahụ dị okirikiri na okirikiri ahụ dị n'igbe mpụta gbara ntọala na ite aja nke oge alaeze Yuan, bụ́ oge amalitere ịkọwa mmanya a. Mkpado ahụ e depụtara n'akụkụ e ji akpụkpọ anụ mee. Igbe mpụta ahụ jikọtara akpụkpọ anụ na igwe, a na-emeghekwa ya site n'ịtụgharị diski gbara okirikiri. E mere ka agba ndụ (green) ahụ kwuo ike karịa iji dabara na ngwaahịa dị elu ọnụahịa. Ngwakọta a dị 120mm n'obosara, 120mm n'omimi, na 330mm n'elu.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Lidugaoliang Baijiu Ngwakọta Ihe Ọṅụṅụ Na-egbu Egbu meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Lidugaoliang Baijiu Ngwakọta Ihe Ọṅụṅụ Na-egbu Egbu ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Lidugaoliang Baijiu Ngwakọta Ihe Ọṅụṅụ Na-egbu Egbu na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
Dimensions & Packaging: Width 120mm* Depth 120mm* Height 330mm
Tags: Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
Production Technology: The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
Design Challenge: The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
Research: The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
Inspiration: The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
Project Duration: 2019.08-Now Shenzhen, China
Operation Flow: The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
Team Members: Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang