Gogoon Ngwugwu Ihe Ọṅụṅụ Na-egbu Egbu nke Wen Liu, Bo Zheng and Weijie Kang

Ihe emepụtara bụ Gogoon Ngwugwu Ihe Ọṅụṅụ Na-egbu Egbu nke Wen Liu, Bo Zheng and Weijie Kang bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ngwungwu.

ỌlaedoNgwungwu· 2021

Gogoon Ngwugwu Ihe Ọṅụṅụ Na-egbu Egbu

nke Wen Liu, Bo Zheng and Weijie Kang

Onye Ahịa: Luzhou Laojiao Co., Ltd.china

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #119505

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Gogoon Ngwugwu Ihe Ọṅụṅụ Na-egbu Egbu

Gogoon bụ nhazi karama na ngwugwu maka baijiu, mmanya Chinese a gbapụtara agbapụta. Karama ahụ nwere ọdịdị okirikiri dị mfe nke na-egosipụta ịdị ọcha. Ubu karama ahụ nwere ụkpụrụ hama nke na-ezo aka na nka aka eji nlezianya rụọ. Ahụ karama ahụ ejiri udidi ihe ìhè ehihie dị nro mechaa, nke na-egosipụta ìhè n'elu ya niile. Okpu ya jikọtara ígwè, udidi akpụkpọ anụ na osisi, na-enye ọdịdị dị mfe udidi bara ụba. Karama ahụ dị 75 mm n'obosara, 75 mm n'omimi na 260 mm n'ogologo. Nhazi a na-egosipụta baijiu n'ụdị okomoko dị mfe maka otu ndị na-azụ ahịa ọhụrụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Gogoon Ngwugwu Ihe Ọṅụṅụ Na-egbu Egbu meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Gogoon Ngwugwu Ihe Ọṅụṅụ Na-egbu Egbu ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Gogoon Ngwugwu Ihe Ọṅụṅụ Na-egbu Egbu na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Nha & Mkpuchi: Width 75mm* Depth 75mm* Height 260mm
Mkpado: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Teknụzụ Mmepụta: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Ịma Aka Imepụta: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Nchọpụta: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Mkpali: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Oge Ọrụ: 2020.01~2020.03 Shenzhen, China
Usoro Ọrụ: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Ndị Otu: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang