East Travel Ọrụ Bụ Isi: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ́ Na-aba n'Anya by Wen Liu, Bo Zheng and Weijie Kang

East Travel Ọrụ Bụ Isi: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ́ Na-aba n'Anya by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2021

East Travel Ọrụ Bụ Isi: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ́ Na-aba n'Anya

by Wen Liu, Bo Zheng and Weijie Kang

Client: Shenzhen Oracle Creative Design Co., Ltd

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About East Travel Ọrụ Bụ Isi: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ́ Na-aba n'Anya

East Travel bụ nhazi ngwugwu maka baijiu, mmanya ọdịnala Chaịna e sitere na nkịsa mee. Karama ahụ na-eji ụdị iko a pịrị apị dị mfe nke dabara maka mmepụta n'ọtụtụ. E kpụrụ okpu ya ka ọ dị ka ebili mmiri, nke na-egosi mmiri dị elu ọkwa a na-eji akwadebe ya. E ji akwụkwọ pụrụ iche mee akara ya, e jikwa bronz megharịa ihe osise na aha ngwaahịa ahụ. E ji bagasse a pịrị apị, bụ eriri fọdụrụ mgbe e mechara okpete, mee ngwugwu dị n'èzí, bụ ihe na-emebi onwe ya n'ụzọ okike. Nhazi a na-esite n'omenala ndị Chaịna na n'ụzọ ọdịnala e si akwado mmanya.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

East Travel Ọrụ Bụ Isi: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ́ Na-aba n'Anya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na East Travel Ọrụ Bụ Isi: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ́ Na-aba n'Anya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. East Travel Ọrụ Bụ Isi: Ngwugwu Ihe Ọ̀ṅụ̀ṅụ́ Na-aba n'Anya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimensions & Packaging: Width 400mm* Depth 110mm* Height 150mm
Tags: East Travel, Baijiu, Baijiu packaging
Production Technology: Glass, Bagasse
Design Challenge: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Research: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Duration: 2020.01~2020.03 Shenzhen,China
Operation Flow: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang