Arminda Cachaca Brazilian Spirit Packaging by Arbo Design is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.
ỌlaọchaNgwungwu· 2021
Arminda Cachaca Brazilian Spirit Packaging
by Arbo Design
Client: ARBO design
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category
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- Verified Award Winner
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The Design
About Arminda Cachaca Brazilian Spirit Packaging
Strictly handcrafted, Arminda Cachaca is an organic production, made by sugar cane grown with no addition of fertilizers, pesticides or herbicides. The Brazilian spirit made with focus on the premium export productsand its packaging brings a logistic innovation, which allow to export in a sustainable and optimized way and as result, increasing profitability. The triangular neckless shape saves 42 percent on the container’s volumetric space, which amplifies the efficiency during the logistics stage through the clever use of the space.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Arminda Cachaca Brazilian Spirit Packaging meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Arminda Cachaca Brazilian Spirit Packaging ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Arminda Cachaca Brazilian Spirit Packaging bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Arminda Cachaca is a Brazilian spirit made with focus on the premium products export. The main concept is to use the design process to create meaning innovation on logistics, where gain the maximum space on container volume is the basic goal. In that way, the triangular neckless shape saves 42 percent on the containers volumetric space, which amplifies the efficiency during the logistics stage through the clever use of the space, stacking containers organization, decreasing the empty spaces.
- Dimensions & Packaging
- Width 75 mm x Depth 72 mm x Height 285 mm to 700ml
Width 86 mm x Depth 82 mm x Height 325 mm to 1000ml - Tags
- Premium Spirit, Cachaca, Brazilian Premium Experience, Brazilian Heritage
- Production Technology
- Produced from pottery as traditional process of filling bottle back to the 16th century. The ceramic use, brings benefits in socioeconomic and sustainability terms. Initially, the local production stimulates economy, creating jobs, generating wealth and technological evolution. In addition, the dry firing process uses prepared clay with carbonate-free mass, recycled, consumes 25 percent less resources during firing and combined to natural drying, allows the generation of carbon credits.
- Design Challenge
- The use of design to innovate over unconventional logistics. The main concept is to use the design process to create meaning innovation, and the triangular neckless shape saves volumetric space. This process demonstrates the design power in benefits of the business strategy, adding value, expanding the product margins and helping to increase the product profitability. Also the tradition heritage rescue is an important differential during this process that shows the best of Brazil to the world.
- Research
- Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through immersive process including consumer, designers and multidisciplinary teams (marketing, engineer, anthropology, etc.). Objective: Bring innovation and differentiation. Method: Consumer-Centric Insights with Design based approach to solving problems. Steps: Research (map and understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement.
- Inspiration
- Cachaca, a sugar cane distilled spirit, is the first industrial product in colonial Brazil and until today, considered the most Brazilian of all products. Between generation, the memory of Armindas, immigrant workforce symbol, recounts the Brazilian economic cycle since the 16th century and brings the historic product heritage to the present days. This historic weight is recreated through design, bringing those concepts to the contemporary world, in a mix of traditionalism and innovation.
- Project Duration
- The project started in July 2020 in Curitiba, Brazil and finishes in February 2021.
All project and developments has been made in Brazil with local resources and raw materials. - Operation Flow
- The triangular neckless shape allows the intelligent use of spaces. The surfaces contact allows a perfect fit and reduces the empty spaces among bottles, increasing the logistic capacity up to 42 percent. The design allows the material reduction, decreasing the bottle weight. The use of resources improvement grants efficiency on the life cycle, where less weight and space used for transportation decrease the use of secondary resources, such as carbon emission during transportation or packaging use.
- Patents
- INPI Patent No.: BR 30 2021 000275 2
- Team Members
- Daniel Kroker
Valkiria Pedri Fialkowski
Gianfrancesco Motti Dropa - Image Credits
- Image #01: ARBO design and Karolina Grabowska from Pexels
Image #02: ARBO design and Pixabay from Pexels
Image #03: ARBO design
Image #04: ARBO design and Shutterstock
Image #05: ARBO design and Shutterstock
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