Burning Tea Ngwugwu Karama Ihe Ọñụñụ by Genki Forest

Burning Tea Ngwugwu Karama Ihe Ọñụñụ by Genki Forest is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2021

Burning Tea Ngwugwu Karama Ihe Ọñụñụ

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

12,458

Verified Award Winner

Verify Award Status for #119725

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Burning Tea Ngwugwu Karama Ihe Ọñụñụ

Burning Tea bụ nhazi ngwugwu maka ihe ọñụñụ tii e karama. A na-eji PET, ihe rụrụ ọkụ na-adịghị arọ ma na-enweghị ike ịhụ ụzọ, nke na-eguzogide mkpọtụ, wuo karama ahụ. Akwụkwọ nrịbama ahụ bụ ọcha na oji nʼụzọ kacha, na akara ọkụ nke edo edo dị nʼihu ya iji mee ka e nwee ike ịhụ ngwaahịa ahụ ngwa ngwa nʼelu shelf jupụtara ihe. Aha ngwaahịa ahụ ji mkpụrụedemede e dere nʼụdị ederede ọfịs oge ochie ndị China. Karama ahụ dị 66 mm nʼobosara na 220 mm nʼogologo. E sere etiti ya ka ọ banye nʼime iji mee ka o siri ike ijide ya, mgbanaka dị nʼala ya na-enyekwa nkwụsi ike. Agba ndị dị nʼazụ na-egosi ụtọ ọ bụla dị iche iche.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Burning Tea Ngwugwu Karama Ihe Ọñụñụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Burning Tea Ngwugwu Karama Ihe Ọñụñụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Burning Tea Ngwugwu Karama Ihe Ọñụñụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Dimensions & Packaging: Width 66mm x Height 220mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Project Duration: The project started in June 2017.
Operation Flow: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Team Members: Xiaochen Liu
Chu Xu
Image Credits: Xiaochen Liu