Have A Good Tea Ọrụ Bụ́isi: Ngwungwu Tii by Toshiki Okada

Have A Good Tea Ọrụ Bụ́isi: Ngwungwu Tii by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2021

Have A Good Tea Ọrụ Bụ́isi: Ngwungwu Tii

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

14,274

Verified Award Winner

Verify Award Status for #119804

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Have A Good Tea Ọrụ Bụ́isi: Ngwungwu Tii

Ederede Akwụkwọ: Have A Good Tea bụ nhazi ngwungwu maka tii Japan e mere ụtọ n'ime obodo ochie Kawagoe. Igbe ahụ na-ejide tii nwere ụtọ ifuru cherry na ifuru cherry nke abalị, e mere ya maka oge ilele ifuru cherry. Foto mmiri e ji aka sepụta na-egosi ọdịdị ala obodo ahụ, e mekwara ka mpaghara logo pụta ìhè ka ọ dịpụ iche site n'ihe osise ndị dị na ndabere. Igbe a dị mfe iji jide, e ji akwụkwọ mma nke enwere ike ịnyụgharị nke na-egbughị egbu mee ya, enwekwara ike ikewapụ ya iji nyụgharịa ya. Nhazi a bu n'obi iweta omenala tii nye ndị na-eto eto.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Have A Good Tea Ọrụ Bụ́isi: Ngwungwu Tii meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Have A Good Tea Ọrụ Bụ́isi: Ngwungwu Tii ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Have A Good Tea Ọrụ Bụ́isi: Ngwungwu Tii na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada