Obsessive Love Webụsaịtị Mmemme Ihe Nkiri by Min Huei Lu

Obsessive Love Webụsaịtị Mmemme Ihe Nkiri by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Weebụsaịtị na Weebụ Competition Category.

BronzWeebụ· 2021

Obsessive Love Webụsaịtị Mmemme Ihe Nkiri

by Min Huei Lu

Client: Academy of Art University

Ihe Nrite A' Design Award nke Bronz Winner in Weebụ Category

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Chọpụta Ugbu A Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Obsessive Love Webụsaịtị Mmemme Ihe Nkiri

Onye mmebe ahụ mepụtara mmemme mmemme ihe nkiri a na-eche n'echiche iji mee emume ihe nkiri Alfred Hitchcock bụ nke na-enwe mmasị na njem nlegharị anya. Nhazi ahụ na-esote eriri nke ihe odide na-emezughị na-akpachapụ ndị a metụtara, na-enye ha echiche nke inwe, n'ikpeazụ, ike ọchịchịrị na-akpali onye njem ahụ igbu mmadụ. Ihe a na-ahụ anya, interface onye ọrụ, na ahụmịhe onye ọrụ ka emebere site n'echiche nlegharị anya. Dị ka ndị njem nlegharị anya, ndị na-ege ntị na-enwe mmetụta n'ụzọ ụfọdụ na mmemme na ihuenyo.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Obsessive Love Webụsaịtị Mmemme Ihe Nkiri meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Obsessive Love Webụsaịtị Mmemme Ihe Nkiri ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Obsessive Love Webụsaịtị Mmemme Ihe Nkiri na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
Dimensions & Packaging: Website Dimensions:1920px X 1080px
Tags: Film Festival
Production Technology: Camera
Adobe XD
Adobe Photoshop
Design Challenge: The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and it showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
Research: The design follows a thread which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
Inspiration: There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeur, audiences somehow feel complicit in the events onscreen. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
Project Duration: The project started in March 2019 and finished in Jun 2019 in San Francisco.
Operation Flow: This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and errors. All this is to achieve a well-organized user interface for a pleasant user experience
Team Members: Min Huei Lu
Image Credits: Image #1: Photographer/Creator Min Huei Lu
Image #2: Photographer/Creator Min Huei Lu
Image #3: Photographer/Creator Min Huei Lu
Image #4: Photographer/Creator Min Huei Lu
Image #5: Photographer/Creator Min Huei Lu