Yanjing White Beer Ngwakọta Biya by Gen Xu and Feihu Han

Yanjing White Beer Ngwakọta Biya by Gen Xu and Feihu Han is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2021

Yanjing White Beer Ngwakọta Biya

by Gen Xu and Feihu Han

Client: Beijing Yanjing Brewery Co.,Ltd.

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Yanjing White Beer Ngwakọta Biya

Yanjing White Beer bụ atụmatụ ngwakọta maka biya a na-ekpojupụta na karama na mba. Ihe osise ndị ahụ na-ejikọta ihe ncheta omenala ndị China na ndị German, ebe agba ndị e ji rụọ ọrụ sitere n'uwe egwuregwu bọọlụ German, na onyonyo ọka malt na hops dịka ekele nye Germany, ebe biya ọcha sitere. Mbadamba aha nwere ụdị ihe nchebe na-egosipụta aha ngwaahịa ma na-edobe nhazi ahụ n'ọkwa. Mba ahụ na-eso nha ọbụ aka nkịtị iji nweta njide siri ike, ebe karama nwere ọdịdị dị warawara nwere ike ijide n'ebe ọ bụla dị elu. E ji gilaasị enwere ike imegharị arụ karama ahụ, ebe e ji aluminom enwere ike imegharị arụ mba ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Yanjing White Beer Ngwakọta Biya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Yanjing White Beer Ngwakọta Biya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Yanjing White Beer Ngwakọta Biya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Dimensions & Packaging: 67.4*67.4*248mm, 54*54*170mm
Tags: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Production Technology: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Design Challenge: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Research: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspiration: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Project Duration: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Operation Flow: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Team Members: Feihu Han
Gen Xu
Da Wu