Ọlaọcha Ngwungwu · 2021
Solemici Packaging Solemici: Ihe Nkwakọba Ngwaahịa Anụ
- Ihe Nrite A' Design Award nke Ọlaọcha 2021 in Ngwungwu
- CLIENT: Dmitry Kultygin
- Estimated Number of Design Views: 24,278
- Verification code 4DD439295E · Verify this award
Colors
About Solemici Packaging Solemici: Ihe Nkwakọba Ngwaahịa Anụ
Solemici bụ ihe nkwakọba nke emere maka ihe oriri anụ Ịtali na-atọ ụtọ dịka salami na prosciutto. Nhazi a na-atụnyere ụtọ nke ngwaahịa ahụ na akụrụngwa nkà ndị kachasị mma nke oge Renaissance. Ihe nkwakọba isi bụ efere plastik nke e depụtara na mkpụrụ marble. E ji nbipụta offset na mkpado gold foil mepụta isi akwụkwọ ya, nke na-akwado agwa dị elu nke ngwaahịa ahụ. Efere ahụ dị 225 mm n'ịdị elu na 123 mm n'obosara. Agba na-egbuke egbuke na nkọwa na-emegiderịta onwe ha na-enyere ngwaahịa ahụ aka ịpụta ìhè na shelf ụlọ ahịa. Nhazi a na-egosipụtakwa nsọpụrụ maka ụzọ mmepụta ọdịnala.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Solemici Packaging Solemici: Ihe Nkwakọba Ngwaahịa Anụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Solemici Packaging Solemici: Ihe Nkwakọba Ngwaahịa Anụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Solemici Packaging Solemici: Ihe Nkwakọba Ngwaahịa Anụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
