Rikchari Ngwaahịa Ntinye Kọfị by Planetario

Rikchari Ngwaahịa Ntinye Kọfị by Planetario is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2021

Rikchari Ngwaahịa Ntinye Kọfị

by Planetario

Client: Rikchari Packaging by Planetario

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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The Design

About Rikchari Ngwaahịa Ntinye Kọfị

Rikchari bụ atụmatụ ngwaahịa maka otu ụdị kọfị si Peru nke lekwasịrị anya na mmezu ọdịnaya na ọrụ mmadụ n'obodo. Aha Rikchari pụtara "teta" n'asụsụ Quechua, mkpụrụ akwụkwọ C na-akpụ onyonyo nke na-egosipụta ma mkpụrụ kọfị ma anya. Atụmatụ ngwaahịa a na-eso atụmatụ akara ngosi ahụ, bụ nke ji ụdị mkpụrụ akwụkwọ e depụtara site na ihe atụ nke ụdị geometric nke Alaeze Inca nke Peru, nke a maara dị ka Tocapu. A na-akụ kọfị a na Chirinos, dị n'ebe ugwu Peru, na ịdị elu nke mita 1700 karịa oke osimiri. Atụmatụ a na-egosi kọfị a dị ka ngwaahịa sitere n'okike nke nwere ebumnuche mmezu ọdịnaya mmadụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Rikchari Ngwaahịa Ntinye Kọfị meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Rikchari Ngwaahịa Ntinye Kọfị ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Rikchari Ngwaahịa Ntinye Kọfị maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Dimensions & Packaging: Dimension: 160 mm x 240 mm / Weight: 250 grams
Tags: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Production Technology: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Design Challenge: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Research: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Inspiration: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Project Duration: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Team Members: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz