Yashang Hing Tau Ball Ọrụ Bụ Isi: Ngwugwu Nri by Mars Team

Yashang Hing Tau Ball Ọrụ Bụ Isi: Ngwugwu Nri by Mars Team is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2021

Yashang Hing Tau Ball Ọrụ Bụ Isi: Ngwugwu Nri

by Mars Team

Client: Shenzhen Baixinglong Creative Packaging Co., Ltd

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Yashang Hing Tau Ball Ọrụ Bụ Isi: Ngwugwu Nri

Yashang Hing Tau Ball bụ nhazi ngwugwu maka ngwaahịa bọọlụ anụ. Eserese ndị a dabere na ihe ndị eji esi nri dị n'ime ya. A na-ahazi onyonyo ụmụ anụmanụ dị ka nhazi eserese ọgbara ọhụrụ, a na-akọwakwa ụdị ihe ọ bụla eji esi nri site na agba na-emegiderịta onwe ya. Ọdịiche siri ike n'agba na-akwado mmetụta anya na shelf ahịa. Nhazi a na-ezokwa aka n'omenala ọdịnala na-ewetara ọ̀nụ̀ nke mpaghara Chaoshan dị na China, a na-etinye envelopu na-acha ọbara ọbara gburugburu ngwaahịa a. A na-eji mbipụta akwụkwọ, plastik nke ọkwa nri na eriri silk. Ngwugwu ahụ na-atụ 260 site na 150 site na 260 milimita.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Yashang Hing Tau Ball Ọrụ Bụ Isi: Ngwugwu Nri meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Yashang Hing Tau Ball Ọrụ Bụ Isi: Ngwugwu Nri ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Yashang Hing Tau Ball Ọrụ Bụ Isi: Ngwugwu Nri bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
Dimensions & Packaging: 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
Tags: Meatball, graphic composition, color composition, animal image
Production Technology: Application of paper printing, food grade plastic, silk belt
Design Challenge: In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
Inspiration: Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
Project Duration: The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020

Read the Press Release